AgentVitals Research · October 2026 edition

The State of the Agentic Web

We ran the agent across 430 of the top e-commerce & SaaS sites (1567 pages in all) to see how ready they are for the agent majority. Here's how the web actually stacks up — and who's winning.

78Average Agent Readiness Score

80Median score

54%Publish no agent directives (llms.txt / NLWeb)

1567Pages scanned this edition

Plus 21 sites that blocked or refused our agent entirely — see below.

Can agents actually complete the task?

Beyond the score: we point a no-JavaScript agent at each site and measure whether it can finish a real job — find a product, read a price, reach a signup form. Across 1161 attempts on 430 sites, 30% succeeded.

Task	Rate	Sites	Most common blocker
Find a product	44%	232	Navigation relies on JS handlers, not real links agents can follow.
Read a product's price	5%	103	A visible price is on the page but there's no Offer/price in structured data — agents have to guess the price, currency, and availability.
Find the returns / shipping policy	24%	232	Navigation relies on JS handlers, not real links agents can follow.
Find plan pricing	44%	198	Navigation relies on JS handlers, not real links agents can follow.
Find the developer docs	28%	198	Navigation relies on JS handlers, not real links agents can follow.
Reach the signup form	20%	198	Navigation relies on JS handlers, not real links agents can follow.

The leaderboard — most agent-ready

#	Site	Category	Score	Issues	Top issue
🥇	Frontier frontier.com · 5 pages scanned	Travel / Hospitality	97	12	4 element(s) with potentially critical keywords (price, $, cart) are marked aria-hidden="true".
🥈	Adobe adobe.com · 5 pages scanned	SaaS / B2B	95	9	No schema.org/JSON-LD, so agents must guess what the page is about.
🥉	Vanguard vanguard.com · 5 pages scanned	Fintech	94	12	No schema.org/JSON-LD, so agents must guess what the page is about.
4	Heroku heroku.com · 5 pages scanned	SaaS / B2B	93	5	6 interactive SVG(s) lack a title or aria-label.
5	Shortcut shortcut.com · 5 pages scanned	SaaS / B2B	93	5	45 interactive SVG(s) lack a title or aria-label.
6	Cash App cash.app · 5 pages scanned	Fintech	93	11	3 element(s) with potentially critical keywords (price, $, cart) are marked aria-hidden="true".
7	Zoho zoho.com · 5 pages scanned	SaaS / B2B	93	12	Form inputs lack name/autocomplete, so agents cannot fill them reliably.
8	Fivetran fivetran.com · 5 pages scanned	SaaS / B2B	92	5	No schema.org/JSON-LD, so agents must guess what the page is about.
9	Dillard's dillards.com · 5 pages scanned	E-commerce / DTC	92	12	Form inputs lack name/autocomplete, so agents cannot fill them reliably.
10	Fidelity fidelity.com · 5 pages scanned	Fintech	92	14	Form inputs lack name/autocomplete, so agents cannot fill them reliably.
11	CoverGirl covergirl.com · 5 pages scanned	E-commerce / DTC	91	4	21 interactive SVG(s) lack a title or aria-label.
12	Nespresso nespresso.com · 1 page scanned	E-commerce / DTC	91	5	No schema.org/JSON-LD, so agents must guess what the page is about.
13	Stash stash.com · 1 page scanned	Fintech	91	5	4 interactive SVG(s) lack a title or aria-label.
14	Outreach outreach.io · 5 pages scanned	SaaS / B2B	91	7	3 interactive SVG(s) lack a title or aria-label.
15	Lovesac lovesac.com · 5 pages scanned	E-commerce / DTC	91	10	No schema.org/JSON-LD, so agents must guess what the page is about.
16	Drift drift.com · 5 pages scanned	SaaS / B2B	91	11	2 element(s) with potentially critical keywords (price, $, cart) are marked aria-hidden="true".
17	Railway railway.app · 5 pages scanned	SaaS / B2B	91	16	Form inputs lack name/autocomplete, so agents cannot fill them reliably.
18	ZoomInfo zoominfo.com · 5 pages scanned	SaaS / B2B	90	7	robots.txt disallows agent crawlers (ccbot, bytespider, amazonbot, diffbot, meta-externalagent, …) from "/". Buying and research agents are turned away at the door.
19	IKEA ikea.com · 5 pages scanned	E-commerce / DTC	90	8	25 interactive SVG(s) lack a title or aria-label.
20	Patagonia patagonia.com · 1 page scanned	E-commerce / DTC	90	8	No schema.org/JSON-LD, so agents must guess what the page is about.
21	Twitch twitch.tv · 1 page scanned	Media / Subscription	90	8	Only 0 real link(s) found; navigation may rely on JS handlers.
22	Vitamix vitamix.com · 5 pages scanned	E-commerce / DTC	90	8	No schema.org/JSON-LD, so agents must guess what the page is about.
23	Productboard productboard.com · 5 pages scanned	SaaS / B2B	90	9	Page has 3418 nodes; excessive complexity causes LLM context exhaustion.
24	Plaid plaid.com · 5 pages scanned	Fintech	90	11	13 interactive SVG(s) lack a title or aria-label.
25	Marqeta marqeta.com · 5 pages scanned	Fintech	90	12	Form inputs lack name/autocomplete, so agents cannot fill them reliably.

The laggards — least agent-ready

#	Site	Category	Score	Issues	Top issue
430	Hulu hulu.com · 5 pages scanned	Media / Subscription	50	25	Form inputs lack name/autocomplete, so agents cannot fill them reliably.
429	Chairish chairish.com · 5 pages scanned	Marketplace	53	106	Form inputs lack name/autocomplete, so agents cannot fill them reliably.
428	Wyndham wyndhamhotels.com · 5 pages scanned	Travel / Hospitality	53	30	Form inputs lack name/autocomplete, so agents cannot fill them reliably.
427	Italic italic.com · 5 pages scanned	E-commerce / DTC	53	18	Form inputs lack name/autocomplete, so agents cannot fill them reliably.
426	Rothy's rothys.com · 5 pages scanned	E-commerce / DTC	54	18	Form inputs lack name/autocomplete, so agents cannot fill them reliably.
425	DSW dsw.com · 5 pages scanned	E-commerce / DTC	56	40	Form inputs lack name/autocomplete, so agents cannot fill them reliably.
424	Houzz houzz.com · 5 pages scanned	Marketplace	56	37	Form inputs lack name/autocomplete, so agents cannot fill them reliably.
423	Harry's harrys.com · 5 pages scanned	E-commerce / DTC	56	21	Form inputs lack name/autocomplete, so agents cannot fill them reliably.
422	Warby Parker warbyparker.com · 5 pages scanned	E-commerce / DTC	56	19	Form inputs lack name/autocomplete, so agents cannot fill them reliably.
421	Dollar Shave Club dollarshaveclub.com · 5 pages scanned	E-commerce / DTC	56	17	Inputs have no associated label; agents cannot tell what to enter.

By category

Category	Sites	Avg score	Category leader
Travel / Hospitality	40	81	Frontier (97)
Fintech	43	80	Vanguard (94)
SaaS / B2B	108	79	Adobe (95)
Media / Subscription	47	78	Twitch (90)
E-commerce / DTC	146	77	Dillard's (92)
Marketplace	46	76	CarMax (89)

Score distribution

0–390 sites

40–5919 sites

60–79195 sites

80–100216 sites

How sites fail agents most often

Share of scanned sites exhibiting each issue.

% of sites	Issue
70%	No schema.org/JSON-LD, so agents must guess what the page is about.
68%	Robots.txt has no specific directives for AI crawlers (GPTBot, ClaudeBot); you're effectively AI-blind.
66%	No semantic landmarks/ARIA roles, so agents struggle to orient.
65%	Missing or duplicate H1 / skipped heading levels make the page hard to outline.
63%	Interactive SVG icons lack titles or aria-labels; they are invisible 'black boxes' to agents.
62%	Links like “click here” / icon-only links give agents no destination context.
56%	No llms.txt / NLWeb endpoint to guide agents to the right actions.
55%	Multiple elements share the same ID; this breaks selector reliability for deterministic agents.

Blocked at the door

21 sites our agent couldn't reach at all — refused, timed out, or failed to resolve. For an agent trying to buy, that's a hard zero.

Site	Category	Why
ASOS asos.com	E-commerce / DTC	timed out
Babbel babbel.com	Media / Subscription	unreachable
Choice Hotels choicehotels.com	Travel / Hospitality	timed out
Emirates emirates.com	Travel / Hospitality	timed out
FIGS figs.com	E-commerce / DTC	TLS / certificate error
Google Flights googleflights.com	Travel / Hospitality	DNS — domain did not resolve
H&M hm.com	E-commerce / DTC	timed out
HOKA hoka.com	E-commerce / DTC	unreachable
Hotels.com hotels.com	Travel / Hospitality	timed out
JCPenney jcpenney.com	E-commerce / DTC	timed out
KitchenAid kitchenaid.com	E-commerce / DTC	timed out
Lululemon lululemon.com	E-commerce / DTC	timed out
Marketo marketo.com	SaaS / B2B	timed out
OpenTable opentable.com	Travel / Hospitality	timed out
Revolve revolve.com	E-commerce / DTC	timed out
Root rootinsurance.com	Fintech	timed out
Spirit spirit.com	Travel / Hospitality	DNS — domain did not resolve
The Washington Post washingtonpost.com	Media / Subscription	timed out
UGG ugg.com	E-commerce / DTC	unreachable
Uniqlo uniqlo.com	E-commerce / DTC	timed out
United Airlines united.com	Travel / Hospitality	timed out

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Methodology

Every month we run the AgentVitals static Agent Readiness scan across 451 leading e-commerce and SaaS sites, score each 0–100 on how legibly an AI agent can read and operate it, and rank the field. Scores are computed from real scans, never estimated — the same engine that powers the free scanner, pinned to a versioned scoring algorithm so a month-over-month change is always explainable.

We identify our agents honestly and never sit in anyone's request path. Want your site measured against the field? Run a free scan →

Generated October 1, 2026 · scores computed by the AgentVitals engine.